Channels across the board from news to general entertainment, music and movies telecast half-hour to one-hour advertorials promoting these products, mainly during non-prime time hours
The near term will be challenging, as most will struggle to adapt to the new regime.
Brand Factory clocked in Rs 1,045 crores worth of sales in FY17, accounting for 27 per cent of the total revenues earned by Future Lifestyle Fashions Retail. But what about the future?
Godrej group Chairman Adi Godrej describes in an interview to Viveat Susan Pinto the way forward for the conglomerate after the implementation of the GST.
The rush for prohibition and the Supreme Court's decision to ban liquor sales within 500 metres from highways have hurt companies.
The market share of Mondelez, which owns Cadbury, for its premium brands is way ahead of competitors, despite stiff fight in this arena.
'Today, moviegoers are in the 13 to 33 age bracket.' 'If people like us have to remain relevant, we have to make movies that cater to them,'
Stock clearing to rain discounts on consumers in June ahead of GST rollout.
Iron-rich noodles and vitamin-rich beverages are some products launched by segment majors
Netflix plans local studio in India push. Move comes as rival Amazon Prime Video lines up as many as 18 original shows for India.
For those in the EWS and LIG category who wish to take a loan up to Rs 600,000, there is an interest subsidy of 6.5 per cent for a tenure of 15 years.
Is it a last ditch attempt to reassure consumers, or a way to gain the upper hand at the negotiating table, or is it just a way of exhausting the treasure chest before the lights go out
Avenue Supermarts, which runs D-Mart, posted a 47 per cent jump in net profit in the March quarter and its revenue and operating profit went up 41 per cent. The company's chief executive and managing director, Neville Noronha, talks to Raghavendra Kamath about strategy.
Burjis Godrej, 25, son of Nadir Godrej will join Godrej Agrovet in July
Can Nestle go beyond Maggi? While recovery in the March quarter has been led by the popular noodle brand, the company hopes for a different revenue mix in five years.
The American, who moved from US Navy to the corporate world, is considered best suited for this role because of her understanding of both production and distribution. Arnab Dutta & Viveat Susan Pinto report.
Slump in realty market to add to woes, debt of top players likely to rise 15-20% this financial year
A confident, assertive single woman is finding her way into popular advertising narratives.
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